Craving the cookie - OrlandoSentinel.com: Health & Medicine: "Kraft scientists continued to take part in meetings with Philip Morris researchers, leading to a 1998 memo that suggested applying their combined expertise in brain science and flavor perception to develop products.

The 'possible business implications' of such work included ways to shape people's perception of hunger and fullness, known as satiety. The memo stated that applications could include 'food/drinks whose aroma/flavor are engineered to influence satiety, drinkability, perceived freshness, mood, behavior, purchase intent, etc.'"